InsightCrunch
Built for India’s scale and complexity, InsightCrunch delivers real insights from real people, not just numbers. With veteran researchers, multilingual tech, and deep rural reach, we turn ground truth into business strategy. Our work spans across formats, from in-depth interviews to focus group discussions and large-scale surveys, so your insights aren’t just accurate, they’re actionable.
Turning Data into Decisions, and Insights into Action.
We do it faster, more affordably, and with greater accuracy than anyone else. By grounding strategy in real insight, we help brands sharpen their market presence and make confident, data-led decisions that move the business forward. What we do is simple. We don’t just collect data, we deliver the insights you need and take it one step further with in-market execution, including BTL activities for retail stores.
2400+
Total Surveys
commissioned so far
2500+
On-ground Research Personnel across the country
99.4%
Districts of India Covered
across 34 States/UTs
6M+
Samples Collected
since inception
What makes us different?
Scale & Reach:
800+ districts, 2.7L villages, 30L+ households
Data Integrity:
GPS-tagged, biometric, fraud-checked responses
Smart Sampling:
Self-recruited, stratified, algorithm-driven
Full Stack Execution:
From design to on-ground delivery
Flexible Models:
For startups and enterprises alike
Actionable Outcomes:
Insights for activations, pilots & CSR efforts
Brands That Trust Us
We work with brands, institutions, and changemakers who value insight as much as impact. Our partnerships are rooted in reliable data collection in research and a deep understanding of consumer behaviour.
Insights Across Industries
At InsightCrunch, we deliver actionable, ground-up insights that help organisations fine-tune decisions and drive growth. Our research is sector-relevant, scalable, and rooted in real consumer behaviour that is captured through surveys, interviews, and focus group discussions, urban and rural alike.
Telecom & Technology
Financial Services
Consulting
FCG and Retail
Automotive
Pharma & Healthcare
Media, Marketing & Advertising
F&B and Consumer Products
This is what our Insights can do
01.
Optimised Pricing, Increased Sales
A leading snack brand boosted weekly sales by 25% by rethinking its price-pack strategy using real-time consumer feedback.
02.
Repositioned Right, Perception Lifted
A telecom brand achieved a 15% jump in brand perception through strategic repositioning backed by audience sentiment data.
03.
Installer Insights, Market Expansion
A solar company unlocked three new states by leveraging on-ground installer insights to sharpen its go-to-market approach.
Our Certifications
Our Strategic Partners
Retail panel of 5,000+ stores reaching 1.2 million customers, plus a network of 100+ FPOs and women-led self-help groups.
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The world’s largest university-based consultancy with a ready panel of 20,000+ students and young professionals.
