InsightCrunch

Decoding Markets
Driving Decisions

Market Intelligence with Unparalleled Reach and Unrivalled Depth Across Rural & Urban Indias.
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Data Gathering

Uncovering truths from bustling cities to quiet villages across India

Insights

Transforming data into nuanced, relevant insights driving strategic decisions

Activations

Bringing your ideas to life in every nook and cranny of the Indian landscape

What We Do Best

InsightCrunch: Researching the Rural & Urban Indias – With a Reach Unheard of, but Needed

Our Mission:

Offer comprehensive Market Intelligence as a service, packed with unprecedented customer reach in Rural and Urban markets, data reflective of ground reality, and deep insights – to drive transformative growth for clients.

Insight Crunch
Research India
Better

Commission diversely driven surveys anywhere in India at lightning speeds with assured data quality and guaranteed uniqueness into market insights.

Insights For Your Business Success

Actionable insights laden with analyses by cutting-edge tech apps and sectoral consultants – tailored to augment your business strategies

What We Do Best

InsightCrunch: Researching the Rural & Urban Indias – With a Reach Unheard of, but Needed

Insight Crunch

Our Mission:

Offer comprehensive Market Intelligence as a service, packed with unprecedented customer reach in Rural and Urban markets, data reflective of ground reality, and deep insights – to drive transformative growth for clients.

Research India Better

Commission diversely driven surveys anywhere in India at lightning speeds with assured data quality and guaranteed uniqueness into market insights.

Insights For Your Business Success

Actionable insights laden with analyses by cutting-edge tech apps and sectoral consultants – tailored to augment your business strategies

25

YEARS OF

EXPERIENCE

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Total survey commissioned so far
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Samples collected since inception
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Districts of India covered across 34 states/UTs
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On-ground research personnel across the country
Our Competencies for a Superior Market Research Experience

The World of Market Research – At Your Service Through InsightCrunch

Category
Understanding
  • Understanding category user habits and practices – U&A
  • Target definition & segmentation
  • Understanding consumer choices
Product/ Offering Development
  • Idea Generation
  • Early concept/product evaluation / screening
  • Brand name/ logo evaluation
  • Pricing research
  • Prelaunch evaluation
Measuring Initial
Reaction
  • Post launch evaluation
  • Communication effectiveness
  • Brand Health tracking
Growth &
Expansion
  • Brand Health tracking
  • Mystery shopping
  • NPS/ Satisfaction tracking
  • New communication check
CALL TO ACTION

We Are Most Experience & Offer Best Services.

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Our Happy Customers
(4.5 reviews)
4.5/5
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How We Work to Ensure Your Survey Succeeds!

01
Connect Our Agent

Read into your asks for a thorough grasp on your research objectives

02
Select Best Policy

Customize research strategy that aligns with your research objectives

03
Insured With Policy

Deploy local research partners with abundant local language, culture, and operational experience

04

Tailored training to research partners on your research objectives and methodologies to follow

05

Pilot interviews to iterate and improvise on contextual and analytical accuracy & relevance

06

Precisive oversight & control driven by tech and human intelligence to deliver on time, at scale

How We Work to Ensure Your Survey Succeeds!

01

Read into your asks for a thorough grasp on your research objectives

02

Customize research strategy that aligns with your research objectives

03

Deploy local research partners with abundant local language, culture, and operational experience

06

Precisive oversight & control driven by tech and human intelligence to deliver on time, at scale

05

Pilot interviews to iterate and improvise on contextual and analytical accuracy & relevance

04

Tailored training to research partners on your research objectives and methodologies to follow

Meet the Team at InsightCrunch

Deekshith Vemuganti COO InsightCrunch
Deekshith Vemuganti
Chief Operating Officer
Deekshith comes with a rich experience of 13+ years in building, training, and scaling cross-domain teams to deliver enterprise operations at scale. Deekshith has managed heavyweight, geographically-distributed Research teams from state-of-the art Command Centers, delivering time-critical and volume-heavy research initiatives in record timelines and near-rare data accuracy. His expertise extends to optimizing operational efficiency and implementing innovative solutions to complex research challenges.
Vice President - Business Operations & Strategy Sudhanshu Gupta Insightcrunch
Sudhanshu Gupta
Vice President - Business Operations & Strategy

Sudhanshu possesses over a decade of multifaceted experience in driving marketing, market research, brand management, and digital marketing initiatives. He’s a B-School Product from the prestigious IIM, and has worked with giants like Hindustan Times and FCB Ulka. Sudhanshu’s forte is leveraging data-powered research findings for delivering domain-relevant actionable insights that help clients maximize their business values. His collaborative leadership style fosters cross-functional synergies, enhancing both team performance and research outcomes.

Arpit Bajpai
Advisor & Research Consultant

Arpit has over 10 years of cross-category and international experience in Quantitative Research. He is currently serving as Director of CX Advisory at Neurosensum International. With deep research experience at industry leaders like Kadence, Arpit’s expertise spans various research methodologies including brand tracking, customer experience, segmentation, pricing studies, and campaign effectiveness, with a focus on data analysis and strategic insights. He holds an MBA from a prestigious IIM, where he was awarded the  Gold Medal for Academic Performance.

Meet the Team at InsightCrunch

Deekshith Vemuganti
Chief Operating Officer
Deekshith comes with a rich experience of 13+ years in building, training, and scaling cross-domain teams to deliver enterprise operations at scale. Deekshith has managed heavyweight, geographically-distributed Research teams from state-of-the art Command Centers, delivering time-critical and volume-heavy research initiatives in record timelines and near-rare data accuracy.
Sudhanshu Gupta
Vice President - Business Operations & Strategy
Sudhanshu possesses over a decade of multifaceted experience in driving marketing, market research, brand management, and digital marketing initiatives. He’s a B-School Product from the prestigious IIM, and have worked with giants like Hindustan Times and FCB Ulka. Sudhanshu’s forte is leveraging data-powered research findings for delivering domain-relevant actionable insights that help clients maximize their business values.
0 +
Total survey commissioned so far
0 M+
Samples collected since inception
0 L +
Samples collected per year on an average
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Samples collected per day on an average

In the News

Our elaborate festival spending report has captured national attention, revealing the dramatic 35% surge in rural India's consumer power. Featured across leading media outlets, the findings showcase InsightCrunch's deep insights into India's evolving economic landscape and changing consumption patterns.

Amid workforce shortages and competitive pressures, InsightCrunch's latest survey uncovers remarkable resilience in India's business landscape, with 84% of owners planning expansion. Our comprehensive study, making headlines across leading publications, offers unprecedented insights into the entrepreneurial spirit driving growth across Construction, Manufacturing, and Agriculture sectors.

Our comprehensive skill development survey in Jharkhand unveils a transformative trend: women are leading the charge in upskilling, with 70% showing keen interest compared to 63% of men. Featured in prominent media outlets, the study highlights InsightCrunch's unique ability to uncover powerful insights that challenge traditional narratives about gender and professional development in India.

GET IN TOUCH

In Need of a Market Research Partner?

Don’t worry about the specifics of your research needs. Talk to us about leveraging InsightCrunch for your Market Research.

Market Reaearch Partners
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Total survey commissioned so far
0 M+
Samples collected since inception
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Samples collected per year on an average
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Samples collected per day on an average
CLIENT'S TESTIMONIAL

What Our Clients Says About Our Company

4.5/5

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Alexender Hobbs
CLIENTS, SUPERVISOR
5/5

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Sally Watson
CLIENTS, SUPERVISOR

Our Work at a Glimpse

Challenge: #1

Penetrating low-connectivity areas to identify and interact with target population couldn’t be achieved by other Market Research players.

Our Approach:

Identified rural populace in select geographies to target for in-person interviews on their FMCG consumption. Thanks to our expansive, rural Research Partner network, we were able crack through challenging sample acquisition scenarios by honoring our commitment of delivering high-quality market inputs on time.

Challenge: #2

Conducting 1,00,000+ IDIs within 3 months to keep the sanctity of data intact, which otherwise would have gone stale, owing to rapidly-evolving trends.

Our Approach:

Our well-trained Command Center Ops team managed 60+ on-ground Research Partners daily to drive 1200 IDI interviews a day, with 100% target completion with 77% relevance of target respondent groups. 100% of all collected interactions verified from a dedicated Call Center setup for unprecedented data accuracy.
OUR LATEST BLOG

Our Latest News And Insights

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