How Market Research Solutions Improve New Product Launch Success

Launching a successful product can be challenging. It requires careful planning, a good understanding of the market, and the right strategy. Market research helps businesses gather useful information, increasing the chances of a successful launch. This blog explains how market research helps at every stage of launching a new product. Why is Market Research Important? […]

Best CATI Survey Providers for Leading Research Firms & Organizations

Computer-Assisted Telephone Interviewing (CATI survey services) have become indispensable for market research firms. These services ensure structured and high-quality data collection through telephone-based interviews. As businesses demand precise, scalable, and efficient research methods, selecting the right telephone survey companies is essential. The evolution of CATI integrates technology, automation, and analytics, improving response rates and data […]

Study reveals 60% Rate their Kumbh Mela experience as “Very Spiritual”

Study reveals 60% Rate their Kumbh Mela experience as "Very Spiritual"; Also, 44% Brands’ Campaign Recall Rate found among attendees Latest research uncovers the dual nature of Kumbh Mela as both a spiritual gathering and a powerful brand platform, offering critical insights for stakeholders planning 2025’s 400-million-strong gathering. InsightCrunch’s comprehensive study of previous Kumbh Melas […]

Kumbh Brand Buzz: 52% Noticed Campaigns, Redefining Reach

Brand Buzz at Kumbh Mela: 52% Attendees Noticed Campaigns, Redefining Engagement The Kumbh Mela, one of the largest religious gatherings in the world, presents a unique opportunity for brands to reach a vast and diverse audience. With millions of attendees flocking to sacred sites, it’s crucial to understand how effective brand campaigns are at such […]

Kumbh: Where Sacred Traditions Meet Commercial Innovation

Kumbh: Where Culture Meets Creativity in Marketing Kumbh Mela, one of the largest religious gatherings in the world, is celebrated every 12 years across four key locations in India: Allahabad (Prayagraj), Haridwar, Ujjain, and Nashik. This grand event attracts millions of devotees and offers unique opportunities for brands to engage with a vast and diverse […]

Festive Feeds: How India Scrolled, Streamed, and Celebrated!

Festive Feeds: How India Scrolled, Streamed, and Celebrated! As the festive buzz settles, a fascinating look into India’s media habits emerges. InsightCrunch’s in-depth survey of over 4,500 in-person interviews across 16 states sheds light on the ways Indians connected, entertained, and informed themselves during the celebrations. From bustling metro cities to rural villages, here’s what […]

Far from Home: Indian Festival Season Travel Trends and Insights for 2024

Far from Home: Indian Festival Season Travel Trends 2024 A recent survey conducted by InsightCrunch, featuring over 4,500 in-person interviews across 16 Indian states, has shed light on consumer travel patterns observed during the festive season. The findings reveal fascinating insights into how people spent their holidays, their preferred modes of transport, and the destinations […]

84% of Business Owners Eye Expansion Despite Challenges in Workforce and Competition

84% of Business Owners Eye Expansion Despite Challenges in Workforce and Competition In a detailed survey conducted with 45 business owners, a clear overview of the entrepreneurial landscape emerges. The findings reveal not only aspirations for growth, with 59% planning expansion, but also the hurdles that stand in the way, such as workforce shortages and […]

Numbers Meet Narratives: Unlocking Deeper Insights Through Research Approaches

In the evolving landscape of research methodologies, the integration of qualitative and quantitative research has become increasingly essential for gaining comprehensive insights. Each approach offers unique strengths that, when combined, can lead to a more refined understanding of complex issues. This blog delves into the synergy of qualitative and quantitative research, exploring how to harness both methods to enhance research outcomes effectively.

Women in Jharkhand Outpace Men in Pursuit of Skill Development

Women in Jharkhand Outpace Men in Pursuit of Skill Development In a recent survey of Jharkhand, women have emerged as frontrunners in the quest for skill development. The study, conducted by the Market Intelligence firm InsightCrunch, reveals a striking trend: 70% of women express keen interest in skill development programs, compared to 63% of men. […]